AI strategy, GTM, research and SOPs
AI strategy consulting for growing businesses: where AI fits in your operations and where it does not, a go-to-market plan, market and competitor research, or the standard operating procedures that make work repeatable.
Every deliverable is written, with every external source listed and dated, and where we could not find reliable data, the report says so. Research covers the regions that matter to your question, including India, the Gulf, Africa and Southeast Asia, not only US sources.
For example: a written plan showing where AI fits in your operations and where it does not, with every source listed.
An illustration of the kind of work we do, not a client project.
AI ideas today
BeforeAI adoption plan
AfterEvery source listed and dated.
What AI strategy consulting includes
- How a request moves todayRequestCheckApproveDoneOwner: SalesOwner: Finance
AI adoption strategy
Your operations reviewed: where AI fits, where it does not, and what to do first.
- Markets in this planIndiaLaunch firstUAESecondKenyaResearch
Go-to-market strategy
Positioning, target customers and channels for a new market or a new offer.
- CompetitorOfferSourceA local agencyWebsitesTheir siteA national firmFull serviceAnnual reportA marketplaceTemplatesListing
Market and competitor research
Who else serves your customers and how, from sources you can check.
- SOP: Handling a new orderOwner: Operations1. Check stock in the sheet2. Confirm with the customer3. Book the courier4. Update the order status
SOPs and process documentation
Step-by-step procedures, so work is done the same way whoever does it.
- MonPostTueWedArticleThuFriVideo
Content systems
A repeatable plan for content, with formats, owners and a calendar.
- SourcesGovernment trade statisticsDatedIndustry association reportDatedInterview with a distributorDated
Sources listed and dated
Every external source cited, so you can check any figure behind a decision.
Want this for your business?
Tell us what you need. A founder reads every enquiry and replies with questions or a proposed scope.
Not sure yet? Start with a free 30-minute call
Talk it through with a founder first. No obligation.
Who it’s for
Leaders deciding where AI belongs
A clear answer on where AI helps your business, and where it would add risk.
Businesses entering a new market
Research and a plan before you commit budget to a new country or offer.
Teams whose processes live in people’s heads
SOPs that let new people do the work correctly from the first day.
What you receive
Everything is handed over in your name, so you can run it, change it or move it to another team.
- A written report or plan
- The source list, with dates
- A walkthrough session with your team
- For SOPs: documents in the format your team uses
What we need from you
A project moves fastest when these are ready. We help you put together anything you do not have yet.
- 1The decision the work should support
- 2Access to the people who know the current process or market
- 3Any internal data you can share
- 4A decision-maker at the walkthrough
How an engagement runs
- Scope document
Scope: customer portal
What we deliver
- Customer sign-in, with roles
- Order status page
- Invoice downloads
Not includedMobile appDone whenTested with your real ordersAgreed by you before the build starts
- This week’s buildReady to view
This week’s increment
Order status page
feat: order status page
test: status for each order type
docs: how statuses are calculated
Next increment: invoice downloads
- Review checkpointOur reviewer
- Checked against the scope
- Tests read and run
- Ready for you
Your approval
Approve milestoneRequest changes - Handover pack
Code repository
In your account
Credentials record
Transferred to you
Documentation
What was built and how
Runbook
Deploy, roll back, fix common problems
Maintenance available on a monthly plan
Scope: customer portal
What we deliver
- Customer sign-in, with roles
- Order status page
- Invoice downloads
Agreed by you before the build starts
What affects the cost
We quote after a scoping conversation, so there is no fixed price on the site. These are the factors that move the cost of this work up or down; the proposal states the scope, what is not included and the price.
Sources and tools we use
- Primary and official sources first
- Market and competitor databases
- AI research tools, with every finding checked by a person
- Your existing documents and data
- Written deliverables in your format
- Scope of the question
- One market or process, or several.
- Depth of research
- Desk research only, or interviews and primary sources as well.
- Number of documents
- How many SOPs or plans are needed.
- Regions covered
- Each additional market needs its own sources.
How we keep AI reliable
Every AI service follows the same five rules, on top of the review every project gets.
Real examples first
We collect real examples from your business, with the correct answers, before we build.
Tested against them
We test against those examples and show you the results.
A person approves
Anything that sends messages, moves money or changes records has a person approving it, unless you decide otherwise.
Running costs stated
You know the monthly running costs before handover.
A manual fallback
Every automation has a documented manual fallback.
Questions
Primary and official sources first, cross-checked wherever a figure drives a decision, with every source listed and dated. Where we could not find reliable data, the report says so.
Yes. Research covers the regions that matter to the question, including the Middle East, Africa and Southeast Asia, not only US sources.
Where it is the honest answer, yes. Some tasks are better left with people, and the plan says which and why.
Yes. Writing the process down first is how we recommend starting any automation.
Related services
Tell us what you want to build.
Describe the work. We will scope it with you, or tell you plainly if it is not work we should take on.